Sales Training

Sales Training and Performance Management

Paragon 12 Automotive Dealer Training Staffed Event Sales Power Marketing Unlock Sales Potential

About Paragon 12

Are you satisfied with your Staffed Sale Event results? We’re not. We want more for you. Paragon 12 revitalizes automotive dealers’ sales practices, performance and results by training and equipping your sales team with dynamic, outside the box concepts. Adopting Paragon 12 business processes not only improves special event performance but provides a foundation for sustainable success.

It's All About Relationships

“Paragon 12 goes against the flow, achieving success by building useful relationships, maintaining transparency, and focusing on dealers’ values. Investing in a relationship with Paragon 12 is a wise decision—paying off not just for isolated sales events, but for the long term. We view and treat every relationship as a true business partnership.

It all comes down to delivering performance and we practice what we preach: no hollow promises or fake professionalism. Just amazing, measurable and lasting results.”
– Justin Richey, President, Paragon 12 LLC.

Paragon 12 Automotive Dealer Training Staffed Event Sales Power Marketing Business Relationships
Paragon 12 Automotive Dealer Training Staffed Event Sales Happy Car Buyer

Why Dealers Choose Paragon 12

Experiencing issues with your sales process flow? Anyone can promise to improve sales practices and results. What makes Paragon 12 unique is that we deliver on our promises. We tap into the buyer’s psychology, leverage innovative thinking, and refuse to take “no” for an answer. Paragon 12’s fine-tuned guest registration form guides your team through a simple process flow that identifies and addresses every possible objection, so they can logically disarm buyers’ defenses that threaten to derail sales. We would love to speak with you about your business objectives. Contact us today.

Sales Training and Performance Management

Paragon 12 is the recognized leader in Automotive Dealership Sales Education and Performance Management. We excel where other Sales Training Organizations fail. Our unique P12 Dynamics Sales Performance Analytics allow us to draw a clear picture of your current Sales Performance and reveals all Sales Process deficiencies. We address each of these by implementing a proven accelerated Sales Education Strategy. We improve retention of our Sales Training thru shared interaction and coaching with your sales and management staff while working live customer deals in your showroom.

think outside the box

Are You Ready To Supercharge Your Next Sale Event?

Why Choose Paragon 12

  • Revolutionary Sales Process Modeling
  • Over 60 Years Auto Industry Experience
  • P12 Dynamics Certified Sales Trainers
  • Average 200% Lift Per Copy Gross Per Sale
  • Supercharged Sales and F&I Performance
  • Exclusive P12 Dynamics Trend Reporting
  • Permanent and Repeatable Sales Process
  • Paragon 12 LLC - A Partner You Can Trust 


paragon 12 auto dealer solutions


Contact Paragon 12