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Paragon 12 Automotive Dealer Training Staffed Event Sales

Justin Richey Paragon 12
President / CEO

Justin Richey, CEO

Justin Richey has worked at multiple dealerships in the southeast before moving onto country wide super sales. He has more hands on experience with multiple teams than anyone in the USA. After honing his own skills, he used his psychologically yet honest approach in order to boost sales, and his reputation.

Justin is eager to teach and help expand his innovative thinking to make success stories across the nation. He brings along his own team of trained dealership staff to help instruct yours.

Russell Strange Paragon 12
VP / Brand Manager

Russell Strange

Russell has been in the automotive sales and sales training industries over 20 years. His areas of expertise are Digital Marketing, Social Media, Business Development and Sales Management.

Russell has multi line and multi rooftop management expertise and is accepted and recognized as an industry expert in automotive eCommerce process and training.

Joe Haubenreich Paragon 12
CFO / Chief Strategist

Joe Haubenreich serves as Paragon 12’s CFO. His career spans executive, management, staff roles in manufacturing, wholesale and retail sales, technology, customer service, and logistics. He has extensive experience in training and education of both minors and adults. Not only is Haubenreich an effective teacher and trainer, but he’s been recognized as a leading practitioner of Accomplishment Based Curriculum Design, an approach that develops expert job performers in any field of endeavor.

Haubenreich also contributes his considerable talents in technical writing and graphics design at Paragon 12. A former Art Director, he not only wrote and edited magazine articles but oversaw and developed both illustrations and print ads. He also designs packaging, DVD jackets, brochures, catalogs, and direct-mail pieces. He has edited, performed pre-press functions, and published seven books, one of which became a New York Times best-seller.

Haubenreich has worked over the years as a camp counselor, farm hand, construction worker, public school teacher, bus and truck driver, operations manager, trainer, curriculum designer, personnel manager, account manager for a customer support out-sourcer, sporting goods manufacturer, product designer, commercial artist, marketer, bookkeeper, event planner, CEO, and twice worked as General Manager of companies, one a retailer in the outdoor sporting goods and the other a marketing company. Combining his varied background with his training skills, Haubenreich serves as a business coach to entrepreneurs with small businesses and early-stage companies.

Why Choose Paragon 12

  • Revolutionary Sales Process Modeling
  • Over 60 Years Auto Industry Experience
  • P12 Dynamics Certified Sales Trainers
  • Average 200% Lift Per Copy Gross Per Sale
  • Supercharged Sales and F&I Performance
  • Exclusive P12 Dynamics Trend Reporting
  • Permanent and Repeatable Sales Process
  • Paragon 12 LLC - A Partner You Can Trust 


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